Automated Exhibitor Reminders & Email Campaigns

Stop chasing.
XpoBay knows who still needs to act.

Create targeted, event-branded campaigns, automate follow-up against live form and checklist status, and review delivery and engagement in the same platform. When the work is complete, the reminders stop.

Branded as your event Targeted campaigns Automated reminders Delivery reporting
NNorthstar ExpoEverything before the event begins
Event-branded email
Subject: Jordan, three tasks still need your attention

Your stand is nearly ready.

Hi Jordan, please complete the following items for Northstar Expo. Each link opens the exact action you need.

!Insurance certificateCompulsory · Due 22 AugustComplete →
!Stand planCompulsory · Due 25 AugustComplete →
!Staff badgesCompulsory · Due 28 AugustComplete →
View my outstanding tasks
Participants who are complete left alone Audience updated live
One communication system

Campaign when you choose.
Remind when work remains.

Use one-off campaigns for planned communication and automatic reminders for incomplete forms and tasks. Both use the same event data, personalisation and branded templates.

Targeted campaigns

Send event updates, important notices, launch messages or individual templates to the precise group you choose.

User TypesCategoriesRoadshow citiesSaved reportsSelected users

Automatic reminders

Schedule follow-up around outstanding XpoBay forms and checklist tasks. The audience changes automatically as work is completed.

Outstanding formsChecklist tasksDeadlinesAdditional UsersLive status
Branded email templates

Your event in every inbox.

Build a library of event-branded templates for campaigns, reminders and direct messages. Apply the event logo, colours, From Name, Reply-To address and personalised fields—then reuse trusted templates across recurring events.

  • Branded header, typography and call-to-action styling
  • Personalised names, stand details and event information
  • Reusable templates and quick-send messages
  • White-labelled sending options where configured
Live previewTemplate saved
Northstar Expo14–16 September · ICC Sydney

Jordan, your event checklist is almost complete.

Three compulsory items still need your attention. Open your checklist to complete them before the next deadline.

View outstanding tasks
From nameNorthstar ExpoReply-toOperations team
Personalised outstanding-work emails

Tell each person exactly what is missing.

A vague reminder creates another question. XpoBay can show the user their own incomplete forms and checklist tasks, relevant deadlines and a direct route back to the required action.

  • Only the recipient's outstanding work
  • Clear compulsory or optional status
  • Relevant deadlines and event details
  • Direct links to the correct form, file or checklist
NNorthstar ExpoOperations team
To: Jordan Smith
ACTION NEEDED

Three compulsory tasks remain.

Your stand is nearly ready. Complete the items below and XpoBay will remove you from future reminders automatically.

!Insurance certificateDue Friday · Stand A24Complete →
!Custom stand designDue Monday · Approval requiredComplete →
!Staff badge namesDue Wednesday · 4 attendeesComplete →
Open my event checklist
Reminder settings

Turn automatic follow-up on
in a few clicks.

Select the work to monitor, choose the schedule and confirm the sender. XpoBay handles the audience calculation before every send.

Automatic reminder email

Send only to users who have not completed the selected forms or tasks
Fortnightly
Europe/London
10:00 AM
12 August
Northstar Expo
Operations team
Selected forms and checklist tasks
Risk Assessment Insurance Certificate Company Profile Website & Catalogue Entry Sponsor Artwork Speaker Biography
95%compulsory forms complete
Example event status

When 95% are done,
only contact the remaining 5%.

If an event reaches 95% completion for its compulsory forms, XpoBay can leave participants who completed the work alone and follow up only with the remaining 5%. The audience keeps shrinking as work is completed.

142participants complete8participants still outstanding
Targeted campaigns

The same precision for one-off communication.

Not every message is a reminder. Build one-off campaigns for selected audiences using the event data already in XpoBay—without maintaining another mailing list.

  • Filter by User Type, User Category, Additional User Role or roadshow city
  • Use saved reports or select recipients manually
  • Search by name, company, email or stand
  • Send a trusted template directly to one user when needed

Campaign audience

Live selection
Gold SponsorsLondonArtwork incompleteLogged in
JSJordan SmithNorthstar Group · Stand A24Included
AMAisha MalikArcworks · Stand C18Included
TCTom ChenVantage Systems · Stand E04Included
EPElena PetrovModern Labs · Stand F12Included
37recipients
Campaign reporting

Delivered is useful.
Completed is the goal.

See sent, delivered, opened and bounced activity, then compare it with live task completion. The point is not simply to prove an email was opened—it is to get the event ready.

  • Campaign-level delivery metrics
  • Recipient-level send status
  • Branded email preview and campaign details
  • Completion visibility in the same platform
148Sent
142Delivered
96Opened
2Bounced
95% compulsory forms completeLive event completion
8 users remain outstandingNext reminder audience
Set the rules once

XpoBay handles the chasing.

Every reminder checks live status. Participants who have completed the work disappear from the audience. Outstanding participants receive a clear, relevant next action—until the work is done.

Questions

Campaigns & Reminders FAQ

Clear answers for organisers replacing manual email follow-up.

Will participants who have completed the work keep receiving reminders?+
No. XpoBay checks current form and checklist status before each reminder run. Once the selected work is complete, that participant is removed from the outstanding audience.
Can a reminder list each user's outstanding tasks?+
Yes. Reminder content can include personalised user details and the incomplete forms or checklist tasks that still need attention, with direct links back to the relevant action.
Can we choose which forms and tasks trigger reminders?+
Yes. Organisers select the forms and checklist items that matter for the reminder workflow, then choose the schedule, time zone, start date and frequency.
Can Additional Users receive reminders?+
Yes, where the organiser enables this and the Additional User is connected to the relevant work.
Can emails use our event branding?+
Yes. Campaigns and reminders can use event-branded templates, personalised content, a configured From Name and Reply-To address, and white-labelled sending options where enabled.
Can we send one-off email campaigns as well as automated reminders?+
Yes. XpoBay supports one-off campaigns to selected audiences as well as recurring reminders driven by outstanding forms and checklist tasks.
What reporting is available?+
Campaign reports show delivery activity such as sent, delivered, opened and bounced messages. Organisers can then compare communication activity with live form and checklist completion.
Stop chasing

Set the process once.
Let XpoBay follow up.

Replace repeated email chasing with branded communication that responds to what each person has—or has not—completed.